How to set the Voice and Tone for a web site? The answer – try MailChimp’s solution!

I like MailChimp‘s messages a lot.

For example, right as you enter the web site, it says: “Send Better Email”.

If you want to join, it tells you: “Join more than 8 million people who use MailChimp to design and send 600 million emails every day.”, and, more, the button invites you to sign up for free.

The journey continues when you plan to register: “Sign up in 30 seconds. No credit card required.”.

Even after you create your account, messages like these are commonplace: “Send a lovely HTML email along with a plain-text alternative version.” or “This is your moment of glory!” (prior to sending a campaign).

Initially, I thought all the logic behind is to try and make things a bit friendlier, funnier and pleasant.

I’ve seen some other CRO (conversion rate optimization) recommending practices like this.

And, then, I go to this web site:

Voice and Tone »

Now, I know there’s much more to these message than I previously thought.

It looks like there’s quite a science behind this, with user’s feelings including things like “Curiosity / Interest / Optimism” and so on.

I suggest you have a look at the web site and consider adding similar things to your web site.

mailchimp

Voice and Tone »

Best time to tweet

Based on New Research: The Best Time to Tweet for Clicks, Retweets, and Replies:

“Tweets sent between 2:00 and 3:00 a.m. earn the most clicks on average”

“Tweets sent between 2:00 and 3:00 a.m. earn the most total engagement on average”

“Tweets sent at the 9:00 p.m. hour in the U.S. earn the most retweets and favorites on average”

“When analyzing our tweet data, I did not control for these extraneous factors, and I’m sorry for the confusion this has caused. Analyzing the data as-is means that, when you see a result of 2:00 a.m. to 3:00 a.m. as the hour in which tweets receive the most clicks, this is an average amount of clicks for all of the tweets in that particular timezone.

This is an important consideration for a couple reasons:
– It means that large accounts with many followers have an unusually large influence on the average amount of clicks per tweet.
– Especially in the early morning hours, these large accounts have a disproportionate effect on the average amount of clicks because of both the high follower count and the relatively low tweet volume from many of the other Twitter accounts.”

kylesteed - Clock Icon, https://flic.kr/p/7g7qVZ

kylesteed – Clock Icon, https://flic.kr/p/7g7qVZ

How to find out about historical DNS changes? (small tip)

Let’s say you’re interested in buying a web site. It’s a good idea to check on its history.

On a more practical level, if you change the DNS settings and find out that the web site on the new server doesn’t work, you need to know the old DNS. How to find it?

There are tools which help you do just that:

5402469599_cc7d05ae47_z

How to solve the XSS Vulnerability with add_query_arg() and remove_query_arg() functions on WordPress?

A lot of WordPress Plugins and Themes are vulnerable to Cross-site Scripting (XSS) due to an unappropriate usage of two functions: add_query_arg() and remove_query_arg().

Some of the plugins/themes have been updated to reflect current changes, some have not.
If you don’t want to wait until all of your files are update to the latest version or if you want to be sure that your web site is not affected, see my tutorial below.

As a side note, it’s quite likely that your web site has a problem with this thing, if you use lots of plugins.

Below, my video solution to the problem.


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What is a better solution of doing SEO for WordPress than using a dedicated plugin?

The WordPress plugin WordPress SEO by Yoast is considered the best SEO plugin for WordPress and is currently the most popular one.

So, we have the CMS with the biggest number of users (WordPress) and the most popular plugin for doing SEO on it – Active Installs: 1+ Million.

My question is the following – is there a problem with using the plugin and is it possible to achieve the same results as the plugin provides by manually coding things?

I made a video on the matter:

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